PRIVACY POLICY

Here on the Back Forty, we’re committed to protecting your privacy. Federal and various state laws require us to tell you how we collect, use, share, and protect your personal information. These laws also limit how we can use your personal information. Please read this policy carefully to understand what we do with the personal information we collect.

When you contact us to help you with a question or concern, any personal information you provide is voluntary. We collect and use only the minimum information necessary to respond to your questions and concerns. We may also collect your personal information under other circumstances. In most cases, we collect limited personal information, such as name, address, telephone number, birth date, and/or email address. In limited cases, such as with purchases or résumé submissions, we may collect other personal information such as credit card information and résumé-related information.

When We Collect Personal Information

Examples of when we might collect your personal information include, but are not necessarily limited to:

  • When you make a purchase from the Back Forty Store;

  • When you enter into a contest or promotion;

  • When you subscribe to our newsletter;

  • When you apply for a job;

  • When you post a comment on our blog or any other post on our site; and

  • When you submit a question or comment on our Contact page.

 Where Your Information Goes

  • Within Back Forty, we may use your personal information to process a purchase, contest or promotion entry, or resume, or to help us properly respond to your comment or question.

  • We also use third parties to help provide some of the services we offer on this website, and sometimes your information may be shared with those third parties.  These vendors have agreed not to disclose any of your personal information for any purpose unrelated to the services they provide for this website For example:

  • When you make a purchase, your information may be shared with vendors in order to fill you order and with credit card companies to process the transaction.

  • When you submit your résumé, your information is processed through a third-party vendor.

  • When you enter into a contest or subscribe to our newsletter, your information may be shared with third-party vendors to help facilitate those contests and/or deliver the newsletter.

  • We may also share aggregated non-identifiable information about our general readership with third parties in order to help market our products and develop new vendor and customer relationships.

​​Cookies and How We Use Them

This website may also automatically collect some non-personal information from your device (your computer, tablet, smart phone), such as the type of web browser you use, the computer operating system you use, the domain name of the website you clicked on to get to our website (for example, Google).  We may use this information to learn more about our visitors on a general level so that we can continue to make technical improvements to the website.

When you visit this website, we may also store a small text file called a “cookie” on your device to track how you use our site, including what pages on this website you’ve visited or activities you’ve participated in within the site. We also use cookies to ensure that we do not receive multiple contest entries from the same individual. Please note that on most browsers, you have the ability to erase cookies from your device, block cookies, or receive a warning before a cookie is stored. However, if you choose not to accept cookies, you may not be able to use certain functions of the website such as contests.

Other Information We Collect

 We may collect other information that cannot be readily used to identify you, such as (for example) the domain name and IP address of your computer. We may use this information, individually or in the aggregate, for technical administration of our website(s); research and development; customer and account administration; and to help us focus our marketing efforts more precisely.

Google Analytics

We use Universal Analytics by Google to gather metrics that help with our marketing efforts.  Below is some information about Universal Analytics.

  • We have implemented the following Google Analytics Advertising Features: Demographics and Interest Features.

  • Note that there are ways to opt out of the Google Analytics Advertising Features we use, including through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out).  Please be sure to check out Google Analytics’ currently available opt-outs for the web.​

Linking

Keep in mind that this website may contain links to websites operated by other parties. We generally have no connection with or control over the content on those external websites, which may have different privacy policies and practices.​

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Legal Drinking Age

Our website is intended for those who are of legal drinking age.

 

Notice to European Users

Back Forty Beer Company‘s operations are located primarily in the United States. If you provide information to us, the information will be transferred out of the European Union (EU) to the United States. By providing personal information to us, you are consenting to its storage and use as described herein.

 

Changes to this Privacy Policy

We reserve the right to change this privacy policy as we deem necessary or appropriate because of legal compliance requirements or changes in our business practices. If you have provided us with an email address, we will endeavor to notify you, by email to that address, of any material change to how we will use personally identifiable information.

Questions

To submit an online question, comment, or complaint please visit our contact page.